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August 26, 2005
By: TOM BRANNA
Estee Lauder’s Flirt! cosmetics has signed tennis superstar Serena Williams. Her first collection will debut in February 2006 at Kohl’s Department Stores nationwide and online at kohls.com. The makeup line offers more than 250 colors. Flirt! enlists creative talents of pop culture icons to express their sense of style and creativity in cosmetics. Guest creators may work on new colors, new products, new accessories or entire collections. “I am a complete beauty junkie and being in the fashion business, I stay ahead of the trends,” stated Williams. “Now I am able to create makeup that works with what is in style. Creating cosmetics allows me to be glamorous and adventurous plus show off my flirtatious side, a fun contrast to my life on the court.”
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